June 27, 2022
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Reddit teamed up with R/GA on “Find Your People,” its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S.
The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV, out-of-home, over-the-top and paid social.
Reddit chief marketing officer Roxy Young said in a statement, “’Find Your People’ showcases Reddit’s communities as spaces for everyone to connect and gain honest perspectives from real people with similar interests.
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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Reddit teamed up with R/GA on “Find Your People,” its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S.
The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV, out-of-home, over-the-top and paid social.
Reddit chief marketing officer Roxy Young said in a statement, “’Find Your People’ showcases Reddit’s communities as spaces for everyone to connect and gain honest perspectives from real people with similar interests.
To Read the Full Story Become an Adweek+ Subscriber
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David Cohen is editor of Adweek’s Social Pro Daily.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
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