Reddit, DoubleVerify Form Exclusive Partnership – Adweek

June 16, 2022

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Reddit entered into an exclusive partnership with DoubleVerify under which the digital media measurement platform will enable the platform to provide advertisers with media verification, ensuring that their campaigns are being viewed by real people and in a brand-safe environment, as well as shielded from fraud and appearing in the regions for which they were targeted.

The two companies said the user-driven nature of Reddit’s platform creates spaces for passionate audiences and opportunities for brands to influence those audiences’ purchasing decisions, adding that they will work together to evaluate brand safety/suitability, fraud/invalid traffic, geolocation and viewability.

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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Reddit entered into an exclusive partnership with DoubleVerify under which the digital media measurement platform will enable the platform to provide advertisers with media verification, ensuring that their campaigns are being viewed by real people and in a brand-safe environment, as well as shielded from fraud and appearing in the regions for which they were targeted.
The two companies said the user-driven nature of Reddit’s platform creates spaces for passionate audiences and opportunities for brands to influence those audiences’ purchasing decisions, adding that they will work together to evaluate brand safety/suitability, fraud/invalid traffic, geolocation and viewability.
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
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David Cohen is editor of Adweek’s Social Pro Daily.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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