Hire Me host Snoochie Shy’s best career advice: Get confident and … – BBC


Hire Me’s resident “fairy job-mother” Snoochie Shy on how an internship at a roofing company set her up to become a radio superstar.
Snoochie Shy does it all. She hosts a BBC Radio 1Xtra show, DJs around the world and models. Now she is helping others to find the same success by hosting Hire Me: Competing For A Dream Job.
Each episode of the new BBC three series shows three young hopefuls competing in a supersized job interview for the job of their dreams. Snoochie plays presenter and “fairy job-mother” to the candidates as they try to break in to their dream industries. The jobs that are up for grabs include luxury property broker, interior designer, radio producer, premiere league football coach and film maker.
Once upon a time, Snoochie was in the same place as the candidates, dreaming of a career in TV and radio. Born in south-east London in the early 1990s, Snoochie Shy – real name Cheyenne Davide – is the daughter of a dancer turned choreographer, so music was always a part of her life. From an early age, Snoochie knew she wanted to pursue a career in the entertainment industry, but much like the candidates of Hire Me, she knew that it wasn’t going to be easy.
Snoochie knew that she wanted a career in music, but she also knew that breaking into the industry wasn’t going to be easy, especially as she lacked confidence.
“I was very, very shy,” Snoochie tells BBC Three. “I didn't know how to even speak to teachers, and I found it quite hard to make friends and stuff.”
It was this shyness, however, that led to the Hire Me host getting her first job, doing work experience for a roofing company.
A job in the glamorous world of roofing does not seem like the most obvious first step on the path to radio stardom, but according to Snoochie it was this experience that gave her the confidence that allowed her to follow her dreams.
“I had to do the work for a roofing company because I used to hate speaking to people on the phone and actually not even just on the phone, but in real life,” she says.
“So my mum was like, ‘Alright, you're gonna do work experience at this roofing company.’ And then I did all the phone calls, and it actually made me feel a bit more confident when it came to building relationships.”
Snoochie's next job was greeting people at Topshop, which allowed Snoochie’s confidence to grow even more. This retail job started her career in the fashion industry. Working first as a junior stylist, she then worked for fashion magazines and began modelling.
“At first, I was a terrible stylist," Snoochie said. "I just made people wear things that I would wear!" But over time, Snoochie built up her work experience. When she heard about an internship at a fashion magazine, she made a cheeky bid to showcase her fashion credentials.
“I sent them a picture of me in a bin bag. I made an outfit, a dress and then a skirt and top. I was like, ‘This is me, and I'm so fashion forward.’ They actually got me in to do work experience there after the bin bag look.”
Next up, Snoochie headed to MTV, where she interviewed grime artists for a series of online videos. To get this job, the Hire Me host pulled another stunt. “I went to the park with my mum, and she took a video of me. It was me popping out of trees, me popping out behind benches, saying why I should be a presenter.”
She got that job, but it was short lived. The company let her go, saying “we just don't think you're ready right now.” After losing that job, and then losing a similar job at an online music show, Snoochie thought her career was over. “I came back to my mum in tears. I was like, ‘I'm never gonna get a job again. I want to give up’ and I was actually really upset, crying for hours.”
However, Snoochie found the inspiration to keep going from an interview she watched in which TV host Davina McCall gives advice to aspiring TV presenters. “Davina said she got numerous rejections from companies, but she continued to do what she's doing and then all of those companies employed her at a later date. That's something that's always stuck by me.”
A similar thing happened to Snoochie – after being let go by MTV, she returned to host one of the network’s shows called Yo! MTV Raps a few years later.
This was after she had built her own radio career. She started making YouTube videos about grime music, which got her a job at youth-led radio station in south London, Reprezent. When her mentor there moved to an online radio station, Snoochie followed him.
Her work there brought her to the attention of BBC Radio 1Xtra. She joined the station in 2017 as part of its Residency program, in which up-and-coming radio presenters are given a six-month slot on the network. 
How did she get that job? Thanks to a chance meeting between a 1Xtra executive and her mum. “My mum bumped into someone from a production company that was producing on 1Xtra. She went up to her and said, ‘Do you know my daughter? She’s Snoochie Shy. I think she'd be great for the Residency.’ Big up to my mum for that, because I got the Residency.” 
Here are Snoochie Shy’s top career advice for getting your dream job:
Build your confidence: Don’t like speaking to strangers? Put yourself in a situation where you’re forced to. Snoochie says her job at Topshop gave her the confidence to talk to anyone: “When I first started there, there were times when I’d want to run away, but it definitely helped me build up my confidence.”
Don’t be afraid to be yourself: According to the Hire Me host, you have to find a way to stand out that sums up who you are: “Don’t think too much about what people say, just think about what you want to be and who you are and then the right opportunity will come for you.”
Go out there and do it: It’s easy to get stuck in a trap – you can’t get a job because you need to be experienced, but you can’t get experience because they won’t give you the job. Snoochie’s advice is to get experience for yourself: “I always tell people that want to get into presenting to take a mic out, look at a trending story, ask the public their opinions on that story. The same with DJing – there’s so many places you can upload mixes.”
Use social media: When trying to make it in the entertainment industry, Snoochie used YouTube as a way to showcase her presenting skills. “We live in a social media world now,” she said, and platforms like TikTok can act as your own personal shop window. Social media is an opportunity to showcase your skills and grab the attention of someone who could offer you a dream job.
Hire Me: Competing For A Dream Job airs Wednesdays on BBC Three. The complete series is available on BBC iPlayer from 21 September.
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